The Advantage of Lead Generation
Many businesses are struggling right now-- especially when it comes to sales. A common false impression about sales is that it is all just cold calling as many people or businesses as possible until you get a bite. The technique of finding this new business is called lead generation.
One of the biggest keys to a successful business is the generation of new sales leads. A lead is a person or company that has shown some interest in the services or products that your company provides.
By now you may be asking: "How do I bring in the right leads?" Years ago, leads were built by meeting people, cold calling, and paid for lists. As expert salespeople know, just cold calling and meeting people was a flawed process. You could generate leads, but the total of effective leads would not be substantial. Thanks to advances in technology, this is no longer case. In the last 10-15 years advances in technology have made it extremely easy to target and acquire ideal leads.
It's now plausible to generate an extremely high volume of leads in a compressed period of time. The more leads you get, the more pitches your sales team is ultimately going to close. For many companies, it will make sense to dedicate full time employees exclusively to working on lead generation.
Lead Generation Companies and How to Choose One
Organically drawing in users to your site takes a lot of time and effort, and those lead generation schemes ebb and flow with consumer demand and general brand awareness. To help make up for an organic pipeline that has slowed to a trickle, many sales and marketing teams turn to lead generation companies to keep sales teams employed and expand their customer base.
Lead gen companies and services can be invaluable as you have outsourced a complex and time-consuming task to experts. And the only way to get sales is to generate leads first - in other words, generate interest in your business and customer inquiries about getting it.
So lead generation is critical because it's what keeps companies running.
It's a sport of numbers, and those numbers build up in tactical lead generation strategies. The main aim is quality, and 'quality' here means that you're bringing in pre-qualified leads that you can approach with personalized, industry-specific messaging.
You can't generally classify any tactic the 'best lead generation tactic' or the 'worst'. For each one you can locate companies that get enough clients doing just that (be it email marketing, SEO, or content marketing). B2B marketers say that the biggest obstacles to lead generation success are the website lack of resources in staffing, time, or budgeting.